The word “news” is used in two senses, both of which are very broad. It can mean “a general statement of events” and “news of recent interest.” It is often used in advertising to bring to the consumer’s attention products and services that are of interest to them.
News is usually offered through several mediums: publishing, broadcast, wire services, and television. All of these provide the consumer with news of recent interest. This can be offered through a number of media: print, newspaper, radio, video, internet, or by the oral testimony of witnesses and commentators to major events. News is sometimes described as “hard news,” “current affairs,” or simply ” news.” It is sometimes offered at special events, such as holidays and other seasonal celebrations.
The intent of news is to inform the public rather than promote an advertiser. Advertisers want the general public to respond to their ads with increased sales. The news media, on the other hand, provide a link between the public and advertisers to create interest and a possible sale in the product or service. Because of this, news is one of the most powerful forces in advertising, and one of the most useful for the economy.