How to Create a Successful Sportsbook

A sportsbook is a gambling establishment that accepts wagers on sporting events and pays out winning bettors. Many states have made legal sports betting in recent years, leading to a boom in new bookmakers. While legality has boosted competition, it also comes with extra expenses and risks.

To succeed, a sportsbook should offer a full range of pre-match and in-game markets and be able to accommodate a variety of stakes. Moreover, it should have an easy-to-use website that includes a search box and a prominent display of featured links to popular betting events. The website should also allow customers to deposit and withdraw funds with traditional methods like credit cards and debit cards or e-wallets such as PayPal and Skrill.

Professional bettors prize a metric known as closing line value, a measure of the odds that sportsbooks offered on each team. The lower the closing line value, the more money a bettors can expect to win on a given wager. A good sportsbook will move its lines to discourage sharp bettors, even if this costs them in the short term.

Creating a bespoke sportsbook requires extensive time and resources, so operators must choose software providers carefully. Your provider should provide clear documentation that demonstrates how they integrate data to help you manage risk in sports betting. You should also ensure that your provider has a portfolio of clients to demonstrate that they can deliver a solution customised for your needs.