The domain name info includes a generic top level domain in the Domain Name System of the Internet, the TLDs. This system was designed to help people who wanted to buy a domain and get their name registered. Registration requirements don’t normally prescribe any particular reason, but the name itself is derived from details about the product or service that you offer. So if you’re setting up a website to promote your goods or services then you’ll probably want to take the domain name info and make it into a name that people can remember, one that puts some positive brand association in their head.
Some companies are trying to work out ways of making domain names more personalized, but it’s not clear whether this will be a successful business model. One thing we know for sure though is that domain names have already become a powerful marketing tool through the use of special keywords in the domain names. If your domain name has some special keyword in it then you’re likely to see an increase in traffic to your site as search engines look for those specific keywords. It also stands to reason that you might want to use your domain name in a different way every time, so that you’re able to establish a different branding reputation each time the domain name is used.
There are some things you should consider before you even register your domain, and some things you should avoid. Don’t be tempted to go for long extensions if you don’t need them. Don’t go for odd numbers, they just don’t look good. And finally avoid hyphenated versions of words like ‘hot’, ‘outdoor’ etc, they just look a little odd. One way to do this is to choose your domain name as part of a keyword in a search engine, then hyphenate it. If the search engine still comes up with a match, then you’ve successfully avoided many potential problems.