Information, in a broad sense, is organized, processed and communicated information. It gives meaning to data and allows effective decision making. For instance, a single consumer’s sale in a restaurant is statistical data which becomes information once the company is able to identify who the most frequent or least frequent dish was. In a more specific sense, information can be used to generate, store and present a wide range of the many forms of information that impact our lives.
It is not only organizations that gain from information. Everyday people use information to make decisions about their own lives. For instance, doctors use medical information to prescribe treatments and procedures; teachers use reading information to plan lessons and activities; and homeowners use financial information to monitor their finances. People rely on Internet sources for everything from purchasing goods and services to conducting banking. Without access to the information, these activities would be difficult to conduct or even impossible.
Information has become part and parcel of life. It influences our choices and determines how we live our lives. We cannot survive without it. As such, organizations and individuals must develop reliable and credible information sources to effectively and efficiently disseminate information. Organizations and businesses seek out face-to-face meetings, newsletters, online forums, news agencies and other information sources that are relevant to their operations.